SEOMegamix.com

Many businesses own websites but not every web site gets traffic. A website’s purpose is well served when it’s ranked well in the all most popular search engines, Google, Yahoo and MSN. It’s even more delightful and beneficial, if a web site ranks well for popular key phrases like “car dealer” or even better when choosing a specialized key phrase like “car dealer seo” for instance. Search engine optimization is important because of all the visitors which frequent your site, 40% will locate you through certain key phrases typed into the search engines. Another thing to note is that internet surfers have a short attention span and many do not search below the fourth ranking in any major search engine so it is essential that a site strive to be at the top of the search engines.

Now, being at the top of the search engines is not easy, but it is doable. Learning how search engines work is essential to gaining top position for your particular keyword. Search engines employ specialized software that crawls the Internet looking for new web pages and links. This search is performed very quickly and returns web pages the way a browser would. The only difference between a search engine spider and a browser is that the spiders do not look for images or animations or videos but rather, content and links. When it comes to links, search engines are particularly interested in inbound and outbound links. Backlinks are when other web sites link to your website. The more “authoritative” the backlink (e.g. government links ), the more your site is ranked high in importance. It is therefore important to take this into consideration when working to improve your site.The more relevant and qualitative backlinks you will get, the better for your website.

In order therefore to attain top ranking, your website have to be constantly updated, that is, with fresh content and good backlinks. RSS, where a web site automatically pulls content from another site might be a option but the most important thing is to have your own quality, unique content. This would benefit to your website, your visitors and search engines as well so by making sure to update your site on a regular basis you will have only advantages on long term.

As you probably know SEOMegamix.com is part of Zyas Group. We just launched a little promotional video about Zyas Video Directory which will be promoted on various media sites. Enjoy it and feel free to post your comments and suggestions!

Here are a couple of SEO tools you can use when optimizing your website.

An useful video tutorial on SEO link building, importance and benefits.

A video overview of search engine optimization basics. Find out about the basic On-Page and Off-Page techniques.

Network Solutions Senior Vice President Stephanie Leffler paid a visit to MSNBC’s “Consultants Corner”, where she talked about how companies can ensure that their Web sites come out at the top of the search engines.

Matt Cutts from Google tells what a SEO should focus on in 2008. Start from high content, website personalization and local mobile.

Rodney Bartlett interviews Google’s Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions.

Lee Odden of TopRank interviews Melanie Mitchell, Vice President of SEO/SEM at AOL during the Las Vegas WebmasterWorld Pubcon.

Chuck raps about link building. The lyrics are below.

You create a new site and its content heavy,
With the right amount of pictures you believe it’s ready,
So you launch it trying to put money in da bank,
But when you search and try to find yourself, you can’t,
So you thank until your mind goes blank,
Got titles and headers but no page rank,
Sooner or later it will show if I wait,
In the meantime make sure my code validate,
And it do,
Hmm, now what I’m supposed to do,
Add meta information and alt tags too,
Still don’t get listing,
Something must be missing,
Brad and Chuck recommended doing link building,
So you start hunting down sites like a predator,
Doing back links on all your competitors,
Whoever linking to them need to link to me,
Is it free, do we swap, or do I pay a fee,
Well take it from us, before you take that step,
Some things about the site that you might want to check,
Did they use a link farm or some dirty tactics,
Could have a bad effect on your site that’s drastic,
Could’ve link baited, look at what they created,
Compare it to yours, is it even related,
Take the time, go inspect and see,
Take advantage of paid directories,
If you follow all the steps with a little bit of patience,
Get links from relevant sites that are favorites,
Update your content on the regular basis,
I’m confident you’ll make it to first page placement.